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Table of Contents
 
  1. Visual Identity Foundations
  2. Brand Mark Construction, Clear Space and Minimum Size
  3. Preferred and Alternative Treatments
  4. Typography
  5. Incorrect Usage of the Brand Mark
  6. Co-branding
  7. Letterhead Design
  8. Business Envelope Design
  9. Business Card Design
  10. Resources
  

5. Incorrect Usage of the Brand Mark

Incorrect Usage Examples

The examples on this page illustrate some of the incorrect uses of the branding elements. Use of the brand mark in any marketing materials must be approved by the Communications Office prior to publication.

DO NOT delete any part of the brand mark. DO NOT distort or rotate the brand mark in any way.

DO NOT delete any part of the brand mark.

DO NOT distort or rotate the brand mark in any way.

DO NOT change the typeface of any of the text or add any text. DO NOT change relative positioning of the brand mark elements.

DO NOT change the typeface of any of the text or add any text.

DO NOT change relative positioning of the brand mark elements.

DO NOT add any embellishments to the brand mark.  

DO NOT add any embellishments to the brand mark.

 

 
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