3. Preferred and Alternative Treatments

Preferred and Alternative Brand Mark Color Treatments

PMS color 541c (or 541u) and 50% of black ink have been selected as the preferred treatment for all Columbia University brand mark applications. The blue text version should be used on white or light colored backgrounds. The white text version should be used on dark blue or other dark colored backgrounds.

Black & white and grayscale treatments are also acceptable, though full color treatments are strongly preferred in full color materials.

Primary Color Palette

The official Columbia University School of Social Work brand colors are Pantone PMS 541 C and Pantone PMS 5845 C. Alternative (PMS u) and CMYK color formulas apply when coated stock is not being used and/or offset printing is not an option. RGB and Hex color formulas are shown for broadcast and web applications.