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Table of Contents
 
  1. Visual Identity Foundations
  2. Brand Mark Construction, Clear Space and Minimum Size
  3. Preferred and Alternative Treatments
  4. Typography
  5. Incorrect Usage of the Brand Mark
  6. Co-branding
  7. Letterhead Design
  8. Business Envelope Design
  9. Business Card Design
  10. Resources
  

1. Visual Identity Foundations

To Columbia University School of Social Work Faculty and Staff,

We are pleased to provide you with the Columbia University School of Social Work (CUSSW) Visual Identity Manual 2010. This manual has been created in order to outline a standard and unifying brand for the School. We seek to increase our local, national, and global visibility and to present the School in a clear and consistent voice.

This manual should be used as a basis for all print publications, online publications, and merchandise. It should be adhered to for any external communications, including those to prospective students, current students, alumni, field educators, media personnel, prospective employees, donors, other schools within Columbia University, vendors, and business partners. We also encourage the use of these standards for inter-departmental memos or other internal correspondence.

Columbia SSW brand markWe appreciate your support in ensuring that Columbia University School of Social Work is seen for what we are: a world-class school.
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