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Frank StantonFrank Stanton
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dedicated 100 per cent of the time to a special service--those would be a part of what we call a basic service. Plus the entertainment channels that you have with the three networks--or the four networks, if you count Fox as a network. They would take about 50 channels.

Then the “home shopping” channels would take another fifty. Then you'd have the pay-per- view sports, where you would obviously pay if you wanted to watch the Yankees play, and you'd pay one fee at night and one fee in the daytime and so forth. Then there are the pay- per-view events and then there are the pay-per-view movies. Now the pay-per-view events-- they estimate fifty channels would be given to those events. 200 channels would be given to movies and 100 channels would be given over to telephone service.

So that would be your 500 channels. It wouldn't be 500 channels of entertainment. And that's what I was referring to about the loose talk about 150 channels in Queens. Well, you're not going to have more than the basic thirty or thirty-five channels you've got now, plus a lot of extra things that now do not have--such as shopping by cable.

Now you talk to the retailers in the dry goods business or the department store business, and they'll say the cable thing will never work for them, because --and it's some enormous figure-- but it's a very high percentage of the apparel that's purchased comes back for exchange. With shopping by cable you pay for the cost of getting it delivered to you. If it isn't what you want, you have to return it. That's a pain in the neck, and in time you'll say: “Hell, I'll walk down to the nearest shopping center and buy direct, rather than do it over the cable.”

A big department store owner in the Middle West, with whom I had a conversation less than a month ago, was very skeptical about cable or home shopping for his store, because, he said,

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