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things in. There were all kinds of problems. Costly because of the increased man power and
the costly equipment. Radio could beat the ears off of television even today in my opinion.
Often does, I think.
Yes. Both in time and flexibility and from a consumer's point of view, how
important is it to see the dead bodies? What you want is the information and it goes around
the corner when you're receiving it. You can be in the bathroom or you can be in the kitchen
and listen to it in another room without any trouble. You want to see it, you've got to go to
the tube. So, it's got all kinds of advantages -- I'm getting off the track but -- To answer
your question, radio came into its existence, as far as CBS, to the best of my recollection or
knowledge, because I wasn't there at that time, was '32. And Klauber and Paul White and
Bill -- and Bill because he had to spend the money and approve it -- but I think that Klauber
and White deserve the --
Ed Klauber had been at the New York Times before came to CBS. Is that right?
He came from an advertising agency, though, when he came to CBS.
Oh, did he?
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