Session: 1234567891011121314151617         Page 4748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101 of 755

things in. There were all kinds of problems. Costly because of the increased man power and the costly equipment. Radio could beat the ears off of television even today in my opinion.

Often does, I think.

What?

Often does.

Yes. Both in time and flexibility and from a consumer's point of view, how important is it to see the dead bodies? What you want is the information and it goes around the corner when you're receiving it. You can be in the bathroom or you can be in the kitchen and listen to it in another room without any trouble. You want to see it, you've got to go to the tube. So, it's got all kinds of advantages -- I'm getting off the track but -- To answer your question, radio came into its existence, as far as CBS, to the best of my recollection or knowledge, because I wasn't there at that time, was '32. And Klauber and Paul White and Bill -- and Bill because he had to spend the money and approve it -- but I think that Klauber and White deserve the --

Ed Klauber had been at the New York Times before came to CBS. Is that right?

He came from an advertising agency, though, when he came to CBS.

Oh, did he?