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Frank StantonFrank Stanton
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Bryson was one and I think he was the tie to Columbia. And there were a couple of people that Paul had met who had given him some money for research and so he had them on the board. He was always picking up interesting and strange people.

Along about this time I was beginning to fade because my life was so chock full of demands by CBS that I didn't have much time to give to Paul. But during this period, as an example of the kind of association we had, there was the Orson Welles broadcast --


Right. The Mars invasion.


The invasion from Mars. And the night that I was listening to that, on Sunday evening at home, I knew that -- without knowing anything about what was going on in the studio -- I knew that this presented a research opportunity. And there were going to be a lot of questions about it so Ruth and I came in before the broadcast -- I think we listened to the end of the broadcast in the car. We came in and I tried to organize a nationwide study that I could put into the field the next day. I believe I called Paul to see whether he had any ideas about questions that we might ask that I didn't think of, and told him that when we finished with the research, all the raw data, all the questionnaires and so forth, I'd be glad to give them to him for whatever purpose he might make of them. This was a study done by personal interviews so we knew a lot more about the respondents than you do with telephone interviews. There weren't that many telephone homes in those days anyway, but that's beside the point.

The study was done by Hooper Holmes in Atlanta -- their headquarters were there. Hooper Holmes was the company's field force that I had used for CBS research. The thing I liked

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