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Notable New     Yorkers
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Frank StantonFrank Stanton
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about them was that they could energize their troops quicker than anybody else. They were an insurance checking business. If you applied for a policy, and I think the company still exists, but if you were to apply for an insurance policy, the insurance company headquarters wanted to know what kind of a risk you were, and what your private life was like and so forth. So they interviewed people at great length and had developed good skills in doing that kind of work. When I used them I specified I wanted so many in the sample from the A economic or social economic level, and so forth, and we wanted them distributed them in the proper proportions in the area between rural and urban and so forth.

That night I put together a questionnaire and was in touch with the man who headed the company, or the research section of the company. So they were in the field the next day.


Do you recall some of the questions on the questionnaire?


No, I don't. Obviously the first thing was: had you heard anything about it, did you hear it yourself, were you frightened, did you think it was real? Because I suspected that we were going to be charged with having stirred up the population. And those were the questions I -- There was ample room for anecdotal information because we got some very interesting free response answers on the forms, and that material later came out in a book that was published by the Bureau. I'm not sure whether the Bureau published it or whether it was over Paul -- But Hazel -- I think Hazel Gaudet -- the wife of the man in Newark, I believe played a role in that book. And I think Cantril used some of that data for a book he published too. But there was a crossroads between Lazarsfeld and me that worked to each of our advantage: he gave me a lot of ideas, and certainly I gave him a lot of field work and

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