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One of Paul's students at Columbia was Bernie [Bernard] Berelson, very bright young man
who worked with Paul on Amsterdam Avenue. I knew him as just a bright young student --
very attractive, brash, and he maybe taught at Columbia for a time, but anyway, became
head of the libraries school at the University of Chicago. But along about that period he was
infected by the same virus, about having some kind of a center for cross-fertilization.
And Rowan [A.] Gaithers [Jr.] of the Ford Foundation met Berelson and hired him as the
head of the behavioral research section in the Ford Foundation. And the Ford Foundation's
offices were immediately next to me on Madison Avenue. And I got to know Rowan Gaither -
- I think Paul knew him through some other connection, but we -- there was a lot of idea
exchanges there, and Berelson played a role in formalizing a proposal to the Ford Foundation
for a grant that later became the Center for Advanced Study.
And because Paul and I had been identified with it, Gaither, who knew Paul, came to see me
and said that he couldn't -- Paul was not the person to run it, and he certainly wasn't.
Now, this was founded in the early fifties?
Rowan said, “We've done all the planning on this program that you and Paul have
developed, and we'd like you to be chairman of the board.” I was up to here in television, had
even forgotten about what he was talking about, and said I would look at the material and
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