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Frank StantonFrank Stanton
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good news organization. And I had plenty of material that we could use on those stations and if I didn't have to do anything locally, and I didn't have to worry about high-priced entertainment programs, it was just good hard news, I felt that this would get UHF off the ground.

UHF did get off the ground but for different reasons.

Looking back, it was almost day to day developments that led to push the program forward. I guess I had a strategy at one time for acquiring our quota of VHF stations after we had turned back our applications. See, we had five slots. We had New York and Chicago and Los Angeles. We were reaching for Boston and San Francisco.

Q:

This was in the late forties?

Stanton:

Yes. This was when we were moving forward in black and white. And then Rosel [H.] Hyde, who was then chairman of the FCC, said to me either on the record or informally, “If you're committed to color, and you believe that the UHF is the place to put it, I find it hard to reconcile your simultaneous application for black and white stations in the VHF.”

Q:

In the VHF.

Stanton:

So after talking it over with my colleagues -- and Rosel said, “If you don't win the decision, you can always come back and reapply.” And that was an appealing proposition -- not only appealing, but it encouraged me to think that they were thinking in our direction. So we withdrew our applications in Los Angeles and San Francisco, Chicago and Boston. We





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